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IWU OCLS Tutorials: DBA Guide - Industry Research


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Identify the Industry


Every company or business is part of an industry. Industries have been defined and codified by the U.S. federal government. Some industry information is organized by the industry code (NAICS or SIC) rather than the industry name. 





Industry Overviews & Profiles




Industry Reports




Industry Financials (Ratios)




Market Share Data


Often, when looking up market information in search engines like Google, you will find all sorts of reports. However, you'll also find that most of the reports cost hundreds or thousands of dollars to access. We typically do not have access to these types of reports at IWU, but it can be helpful to read the table of contents or the preview they provide to help steer you in the right direction for additional information.

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  • Librarians may not be available all open hours, but will answer ASAP.