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IWU OCLS Tutorials: DBA Guide

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Welcome to the DBA Guide! 


This page will help DBA students in their industry research for their Applied Doctoral Project. 

To navigate to the different sections, use the tabs above. 

You can bookmark this page for quick access.



Identify the Industry


Every company or business is part of an industry. Industries have been defined and codified by the U.S. federal government. Some industry information is organized by the industry code (NAICS or SIC) rather than the industry name. 





Industry Overviews & Profiles




Industry Reports




Industry Financials (Ratios)




Market Share Data


Often, when looking up market information in search engines like Google, you will find all sorts of reports. However, you'll also find that most of the reports cost hundreds or thousands of dollars to access. We typically do not have access to these types of reports at IWU, but it can be helpful to read the table of contents or the preview they provide to help steer you in the right direction for additional information.

Company Websites


Company websites can provide a wealth of information, particularly for public companies. Look for press releases, investor information, and financials, including presentations and events and filings such as SEC filings, annual reports, or corporate social responsibility or "community" reports.


NOTE: Use information from the company carefully and watch for bias or an overly-optimistic interpretation of factual data.



Annual Reports (10-K)


All public companies are required to produce an annual report (10-K), along with other reports, for the Securities & Exchange Commission (SEC). The reports are made public to help current and potential investors better understand a company's financial health. 

NOTE: Private companies usually do not produce annual reports for the public.


On Corporate Sites - Look for the "Investor Relations" or "About Us" link on a company's website. Examples:

  • FedEx (Investor Relations at the bottom of the page)
  • UPS (About Us at the top and bottom of the page. On the About Us page, select Investors at the top of the page.)


NOTE: Beware many companies also use their annual reports as a marketing tool. The narrative can be more public relations than analysis.



Public Company Financials


On Corporate Sites - Look for the "Investor Relations" or "About Us" link on a company's website.



Company Profiles



Company History, Rankings, Market Share, SWOT, Competitors, etc.




Resources to Find Info on Private Companies


Information on private companies can be sparse. Private companies are not required to file any financial data in the U.S., with the exception of registration data filed with the Secretary of State, in the state where they are registered.



Often 'local press' have more stories on a locally based company than national newspapers. (e.g., Indianapolis Star versus The New York Times).




Top-Non-Profit Resources


All American non-profits and charities are required to annually submit financial statements on the IRS Form 990. Non-profits are required to allow the public to inspect these records during regular business hours. Many organizations will post these forms on their website.


You can frequently search for the name of the organization and Form 990 and find the form. Or you might try searching for the name of the organization and "annual report."

Popular Statistical Sources










Census Data





Food & Agriculture





Social Sciences, Law & Humanities












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